THE AFRICAN KID is an apparel brand focused on telling a story of identity, resilience, and the journey of African immigrants navigating life between two cultures. The brand offers unisex casual clothing, such as hoodies and straight-leg pants, that allow customers to wear their heritage with pride.

The Story Behind "African Kid"

HI THERE, 

When I started the "African Kid," it wasn’t just about creating clothes—it was about telling a story. A story of identity, resilience, and the often unspoken journey that so many Africans go through when leaving their homeland in search of a better life. I wanted to capture what it means to be African, especially for those of us who grow up straddling two worlds.

Being African is rich in culture, tradition, and pride, but it also comes with its unique struggles. When you leave the warmth of your motherland and arrive in a foreign land like America, you’re faced with the challenge of holding onto your roots while trying to navigate an unfamiliar culture. You’re constantly working to prove yourself, to be seen, and to be heard—yet you never forget where you come from.

For many African immigrants, the American dream is more than just success; it's survival. It's pushing through the stereotypes, language barriers, and sometimes even isolation. It’s watching our parents take on jobs far below their qualifications, just so they can provide for us. It’s that deep-rooted determination to rise above it all, to make our ancestors proud, and to fulfill the dreams that brought us here in the first place.

"African Kid" is a celebration of this duality—of being both African and American. The brand represents the hustle, the struggle, and the beauty of holding onto your identity in a world that often asks you to change. Through our clothing, we wear our stories, our culture, and our heritage with pride. Each piece reflects the journey of immigrants like me who never forget where we came from, even as we forge new paths in the land of opportunity.

"African Kid" is more than just fashion; it is our voice, it is for us who carry Africa in their hearts while chasing dreams in these foreign lands, and most importantly;

"IT IS OUR STORY"

My name is EMMANUEL EUGENE AMEGASHIE owner of the "AFRICAN KID" brand and this is my story.